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Marketing News Round-Up
Before summer begins and we take a little break, Josiah and Jeeves want to round up some of the biggest marketing news and give you the Jan Kelley perspective on it. Yep, it’s a light episode. But it’ll be fun and informative, and we hope you can join us.
Fresh Ideas for Overcoming Old Marketing Roadblocks
If you’re in marketing, you know what it’s like to sell through a big idea, only to have it rejected. You know what it’s like to need more time, more budget and more buy-in. It’s all part of the gig. The question is what to do when these barriers come up.
How to work with influencers and content creators
More brands are working with social influencers, brand ambassadors and content creators to spread their messages to new audiences. So let’s talk about how that works. We’ve invited Leigh-Ann Allaire Perrault, DIY content creator, along with our communications leaders, Jen Candlish and Natalie Gorjup, to come and explain it to us.
Top 5 Digital Experience Trends in 2023
Dive into the world of chatbots, personalization, transparency, virtual and immersive experiences, and omnichannel strategies. Join our Director of Digital Experience Andy Patrick as he digs into: what the trends entail, our take on their importance for brands; and how to execute them well.
The Marketer’s Primer for Web3
For some, Web3 is real and it’s spectacular. For others, it’s a fuzzy idea we’ve heard about and should probably look into. In either case, Web3 is where the world is heading, so marketers must go there, too. So why not do that together? In this webinar, we’re going to cover some of the basics and then build on them a little.
YouTube: Are we still doing it right?
YouTube turns 18 this year. And, like everyone else, it has grown a lot from birth to adulthood. The platform itself has evolved, but so have user expectations for YouTube creators and advertisers. With so much change, the question marketers have is: How do we know if we’re nailing our YouTube strategy?
Assembling your A-Team – The best marketing skills for 2023
Labour shortages! Inflation! Penny pinching! Oh my!Now feels like an ideal time to talk about hiring intentionally. In this bonus episode of Humanology on Air, we’ll be talking about building the best marketing team possible, based on the most-needed skills for 2023.
“TikTok is just dance videos.” And other myths that prevent us from accessing 1 billion active users
Here's something a lot of people don't know (including us, until recently): TikTok has overtaken Google as the most visited web domain. The last time Google wasn't in the lead was when Yahoo ruled the Internet, so… a while ago. Why should this matter to B2B marketers? Besides being a heavyweight for grabbing attention? Because TikTok isn't just an entertainment platform; it's also a search engine. More and more people are using it to find basic information.
3 Things Marketers Need to Know About Web3
Curious about web3? Have 10 minutes? Josiah Shelley, our Chief Growth Officer, is here to fill us in on what we need to know about this space. And, more importantly, why we should care about it. Because it’s not just about the technology; it’s what web3 represents for marketing mindsets and missions.

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